For those new to crypto-currency, this may seem like a very odd question.
If you were a traditional investor in stocks, for example, would anybody purchase Google stock and then ask "What can I do to support Google?" Most likely, if we've purchased Google stock, we're already doing all that an investor can do to support an investment.
But the crypto market is unlike any other; it is akin to a "closed system." Once fiat has been converted to crypto - whatever crypto - it is more likely to be traded for yet another, different crypto-currency, rather than simply be cashed out to fiat value once again. And while the volume of the top cryptos exceeds some top public companies, it quickly drops off after (roughly) position five in the coinmarketcap listings.1 This means that each crypto-currency must try and market itself to investors to capture as much of the limited daily volume as possible.
In addition to this expected type of marketing, different powerful financial interests will also try and compete for their own coin.
This core nature of the current, relatively small crypto market has led to some unfortunate behavior - including the spreading of misinformation about competing coins. While some of the misinformation can be chalked up to unintentional newness of the topic, in other cases it is apparent that there is something else at work. It really doesn't matter what the core motivation is; whether its miners trying to negatively impact the perception of any non-proof-of-work consensus protocol (like XRP), or entrenched financial interests that may have accumulated a vast number of Bitcoins, the industry is faced with an uphill battle of public perception to modernize its technology.
XRP supporters are adept at educating others.
We've been stalwart supporters of Ripple's innovative and transformative technology since its origin five years ago. But it's been more of a challenge than it needed to be along the way, while we battled with this "win-lose" attitude of some of our fellow coin tribes. If you're new to crypto, or more specifically XRP, you can easily learn from our experience and help the community raise XRP's profile.
Make Your Opinion KnownIt’s more than just water-cooler talk about the “hot crypto.” To educate others, we must dive into the details of the use case, and be able to explain just how XRP’s use case drives its value. We also should be able to explain how XRP’s transaction settlement happens in under four seconds,2 unlike Bitcoin, which can take over an hour.3 Some investors are loath to participate in this process, and I can understand their perspective; it’s not the usual practice for investors to actually be able to affect the market.
But we can affect the crypto market.
If you have any doubt, consider the number of social media platforms, forums, chats, and groups that have sprung up online to fill the void. People are hungry for unbiased news about crypto-currency, and they want to invest. As an XRP investor, you have the ability to sway their thinking and contribute to the positive perception of Ripple and XRP.
How is this done? If you want to make an impact, you have to be courageous enough to express yourself. I am new to social media. I was a laggard to Facebook, and I only recently (summer of 2017) started up a twitter and Reddit account. The sole reason I did so was to participate in discussions about XRP and Ripple.
Social media is a powerful weapon for the XRP Army to get their message across. Let’s take a look at our communications arsenal:
For those unfamiliar with Reddit, it is sufficient to understand that it allows users to post content and also to rate others' content. The overall content is broken down into categories known as "subreddits." To participate in a subreddit, a user must subscribe. This allows them to comment about others' posts, and also to rate the posts with a positive or negative emote.
Crypto-currency is covered in Reddit and is a very popular topic. In fact, on December 15th, the r/Ripple subreddit was the fastest-growing subreddit of the day.5
Here are the current statistics from each of the major XRP-related subreddits:
|Subreddit||Number of Subscribers|
The other two subreddits are supportive way-points in the wilderness as well, but tend to be frequented by a lesser number of readers. I think it’s good that we have a subreddit titled r/XRP, for those new investors looking for guidance or helpful information by searching for our crypto-currency’s acronym.
Agnostic SubredditsCrypto-currency is gaining a tremendous amount of exposure among the mainstream press and also mainstream retail investors looking to capitalize on incredible returns. The traditional stock market provides some opportunity for investors, but the crypto markets provide a way for an ordinary person to achieve far higher returns than most publicly-listed stocks.
It’s important that the XRP fan base take a look at these subreddits and be able to correct information and educate potential investors. You might be surprised by how many regular subscribers are reading this content:
|Subreddit||Number of Subscribers|
If we truly want to meet and interact with readers that don't already know about XRP and Ripple, we need to subscribe and participate in these non-specific crypto subreddits as well.
XRPChatXRPChat is a forum that is ideal for discussions, elaborately winding topics that may run for pages, and for sharing content of almost any variety, including images, links, and metadata from other platforms like Twitter and Reddit.
XRPChat is my personal favorite, because it’s where I got my start – it has the same abilities, generally, as Reddit, and people that like Reddit seem to react well to XRPChat. I’ve noticed academics frequenting the site at times, doing research among the historical content and threads. In addition, there is a variety of useful information that the website owner (Karlos) has organized using an intuitive tab-based navigation.
I would recommend that new long-term investors make a commitment to join XRPChat in addition to Reddit.
XRPChat is also where many community-sponsored efforts at XRP promotion and application development originate.11 No invitation is necessary – you may create your own account at any time and start posting immediately. Take a look at some sample content for yourself and decide if XRPChat is right for you: https://www.xrpchat.com/
YouTubeEarlier, I noted that Reddit is among the top ten most popular global websites. What is even more popular than Reddit? YouTube. YouTube ranks second worldwide only to Google. So popular is YouTube, that it has given birth to more than one superstar over the years - and of course the ever popular viral cat videos.
Like Reddit, consumers can "subscribe" to channels of videos and content created by specific video publishers. Some XRP fans have taken to YouTube to express themselves using their own channel(s).
Video allows for maximum personal expression of opinions, and the context of content is more readily apparent to the viewer. The wide space of YouTube is home to official Ripple video streams from prior conferences, and other content that the company publishes. It is also the home of a new breed of XRP supporter: The Video Blogger. There are multiple out there, but let me cover two as an example:
Dre VenturesOne of the best crypto – and XRP – commentators is Dre Ventures. He covers a huge breadth of topics, from cold wallets to countering common misconceptions about XRP and Ripple. Dre Ventures is convincing not just because of his deep knowledge of crypto, but also because he is impartial – he calls things like he sees them, and he’s not afraid to take the gloves off when covering social media conflicts within crypto. Dre Ventures currently has approximately 9,000 subscribers. 12
Teenage InvestorAnd then there’s Teenage Investor, who, despite his young age, is able to pick the best crypto investment out of a lineup. He puts out content about crypto in general, but more specifically, he’s been recording video blogs about XRP and Ripple. He discusses various strong points and pontificates about various contemporary crypto news items. Teenage Investor has approximately 3,000 subscribers. 13
Other One-Off YouTube VideosThere are others in the YouTube space that have produced well-received videos. Some of them are sporadic, but they still serve to support XRP and raise the profile of our favorite digital asset.
We need more YouTubers.
If you’re wondering where to put your talents to support XRP and Ripple, look no further than YouTube. You may be able to strike out on your own & build a new channel and following; the decision is yours. But make no mistake, new investors are hungry for video blogs and other content on YouTube. While my own preference and talents lie within the “written word” space, I deeply respect these new video stars, as they’re willing to put their face and opinions online in a format that requires courage.
The BlogosphereBloggers are writers. We are fans of the written word, typically we dig into topics that require a bit of research. And let’s face it, despite the popularity of YouTube, there are a significant number of individuals that prefer to get their content and editorials in written form. I’ve already discussed Reddit, but blogs offer something that Reddit is not well-suited for: multi-page opinion pieces that lay out supporting points in great detail.
I started blogging only recently. In April of this year, I started to write long, winding posts on XRPChat. Some of the readers on that forum recognized my content for what it was – a blog. They gently persuaded me that my posts could benefit from their own location - i.e., a blog. I started my blog on WordPress and never looked back.
I’m not the only one blogging – not by a long shot!
For purposes of this discussion, I've divided up the bloggers by whether they currently work for Ripple, or are part of the general XRP community. This listing is impressive not only because of the XRP community involvement in blogging, but also the number of blogs that have been published by Ripple employees. While some XRP veterans may be accustomed to the high level of intellectual curiosity typically shown by Ripple employees, some new XRP fans will be surprised by the amount of blogging and publishing that's done by Ripple employees.
Let's start with the general XRP community bloggers:
- Hodor (my blog)
- Tiffany Hayden
- GiantGox (Japanese)
- Jon Holmquist
- Otto Von Bismarck
Next let's take a look at the blogs written by Ripple employees:
Appeal For New XRP Writers and BloggersSome XRP fans are ideal for blogging, but they just might not know it yet. Every so often, I come across a poster on XRPChat or Reddit that has put enormous effort into an opinion with strong supporting points. Sometimes the writer is literally just inches away from creating something that could be published in its own right.
Do your opinions stand up to scrutiny? Can you cite your sources if you're covering something that might be controversial? Do you like to speculate and talk about different topics at length? Do you have the ability to be persuasive?
If any of the above apply to you, you would be an ideal addition to the XRP Blogosphere.
You don't need anybody's permission to blog. You can express any opinion you wish with no interruption. And... its free! In fact, some platforms can actually pay you if your content ends up being popular (Steemit).14 Even if you don't plan on publishing new entries every week or month, contributing your opinion in a written blog every once in a while is a powerful addition to the public perception of XRP and Ripple.
DiscordDiscord is an invitation-only real-time chat program. You can run it through your browser, or download the desktop application for enhanced features.
My first impression of Discord was not positive. It was too fast-paced, and I didn’t like the intensity of real-time chat. Don’t get me wrong – real-time chat has its place, and I was familiar with the XRPChat version of this; we called it the “zerp-box” and it’s still in existence on XRPChat for those that want to use it. You can think of Discord as the zerp-box on steroids.
Discord is ideal for sharing up-to-the-minute information about crypto-currency and can provide day traders with a leg up on the latest XRP and Ripple information. In addition, even for XRP long-term investors, useful information can be exchanged in this medium. But Discord has some peculiarities that you should be aware of.
Discord is not great for getting your opinion about an in-depth topic. It’s great for one-liners, sharing graphics, and exchanging information with people one-on-one in real-time chats. This one-on-one chat function is almost identical to Twitter’s version of private chats between users.
Discord is organized into “servers.” Each one has a number of subscribers that log into Discord and contribute to the rolling conversation. The strength of a Discord server lies in the number and quality of subscribers. If you’re thinking of running a Discord server, don’t make the decision lightly: Discord requires a large amount of time to invest in customization. To establish and run a successful Discord server, you should recruit moderators to help you keep the discussion and topic on-point and enforce the channel’s rules.
There are multiple Discord servers worth considering if you own XRP, and there are new ones springing up every once in a while. The following is an incomplete list of XRP-related Discord servers:
|The Real ZerpBox||https://discord.gg/4NmTrj2|
Because of this, there is ample opportunity to promote and educate others on this platform. You will be amazed at how quickly your new group gains followers; do not underestimate the potential of Facebook for its ability to get your message about XRP and Ripple across to potential new investors. Currently, roughly three accounts divide up the viewers on Facebook:
The top XRP/Ripple-related Facebook groups:
- Ripple XRP: 49,000 Subscribers: https://www.facebook.com/groups/1294281033992041/?ref=br_rs
- Ripple (XRP) Investors: 17,000 Subscribers: https://www.facebook.com/groups/1877983522440926/about/
- Ripple (XRP) Speculators and Investors: 22,000 Subscribers: https://www.facebook.com/groups/650669645138617/?ref=br_rs
If you feel like you have the ability to found and grow a new XRP group with a different or more specific focus, that would be excellent: Facebook has a tremendous amount of traffic and viewers.
Tweeting is definitely a learned skill for me, and I'm still growing accustomed to having to edit my thoughts down into one or two sentences.
If I could pick one of the strongest social media categories for Ripple and its employees, it's Twitter. The official company account is run by a great communicator that seems able to construct very effective and singular messages. In addition, the XRP community is quite adept at creating specific impressions and responding with alacrity to current events.
If you wish to contribute to the XRP Twitter presence, I would advise you to build a list of accounts to follow, and then get a feel for how to either tweet your own content, retweet others, or participate in tweet-based discussions. Twitter is a surprisingly powerful tool for creating a quick, intuitive impression. Ironically, I find that it's ideal for those XRP fans that have a flair for graphics - sometimes a graphic will fit very nicely with a two-sentence caption within the body of a tweet.
Financial SupportI know there are individuals in my reading audience that are probably thinking at this point
"I don't have the time to participate in social media, or even help expose XRP to a larger audience. Is there a way I can financially contribute?"And of course, the answer is yes. If you look for ways to contribute to any of the above choices, you will probably be able to get that information. Whether it's a new video blogger on YouTube, or XRPChat, you can normally "inquire within" to find out how to contribute financial support.
In my experience, those members of the XRP ecosystem that accept donations will accept them in XRP!
Build an ApplicationSome XRP investors are developers. They are the tinkerers of cyberspace, and are not directly related to the company. These external, third-party businesses and individuals have added significant mind-share for understanding the XRP Ledger’s potential for various applications.
To build an application on XRP, you must first acquaint yourself with Ripple technology and XRP. To do this I would advise researching the official Ripple documentation. Be sure to visit their developer center for instructions on how to run a Rippled server and many other topics. The link to the Ripple developer center is here: https://ripple.com/build/
Examples of Applications Built on XRPSome very early applications built on XRP still exist in GitHub for curious developers’ reference. Others are more recent, and can be either downloaded or used online by stakeholders. Some of these include:
XRP Tip BotThe XRP Tip Bot is an application that can be used to tip posters on Reddit and (potentially) XRPChat. The developer requires that tippers deposit their nominal amount at his website under their own tag, and then they can proceed to tip XRP to others in online forums.
This is one application that I use personally, and I like it quite a bit. I believe using XRP in social media is exciting and is one example of a micropayments use case in action.
The XRP Tip Bot website: https://www.xrptipbot.com/
Zapster.ioThis is a payment plug-in for vendors to use to process XRP Payments. As it’s a recent entrant to the space, you’ll need to contact the developer and do your own research before integrating. Here is a link to the XRPChat discussion about this plugin:
CoinpaymentsInterested in processing XRP payments using a plugin that’s been used by many different vendors? Integrating with coinpayments may be an option that you wish to look into. In addition, if you are thinking of spending your XRP directly on purchases, you might want to take a look at the vendor list at their website. You might be shocked to learn that you can easily go shopping for items directly with your XRP!
The coinpayments web site: https://www.coinpayments.net/
ReservoirI've mentioned the Reservoir application before; It's an application that leverages the escrow functionality of XRP - the ability to send XRP with crypto-conditions. This application makes this feature available to ordinary XRP holders - an exciting prospect.
The Reservoir web site: https://www.secureblockchains.com/reservoir
A blog about Reservoir explaining the background: https://medium.com/@chennighan/reservoir-an-xrp-escrow-application-8d40fb60fb0b
ToastWalletThe ToastWallet is a recent addition to the list of wallets that are available for storage of XRP. This team is well-organized, and has released various supported versions of their XRP wallet, including a version for Apple iOS. Their iOS version was approved for listing in the Apple "app" store.
The ToastWallet web site: https://toastwallet.com/
CointalCointal is a peer-to-peer crypto-currency marketplace built using Ripple technology. Users can trade Bitcoin, Ripple, Ethereum, and Litecoin. The development team is active on social media, including Discord. It's also one of the few crypto-currency exchanges with an actual phone number (UK) on its home page.
The Cointal web site: https://www.cointal.com/
Run a ValidatorWhen I first entered into crypto in 2013, I was enamored with the entire concept of Bitcoin. It was intriguing, and I installed the software to run a full Bitcoin node. I had to wait many hours to download gigabytes of blockchain data, but I was enthusiastic about the contributing to the Bitcoin network.
While this sort of community support is important for “proof of work” systems like Bitcoin or Ethereum, Proof-of-stake and other systems such as XRP do not require individuals or miners to run full nodes. Instead, XRP relies on validators (attested and otherwise) to propose transactions and provide consensus. Because of this, running a validator is entirely voluntary. Like Bitcoin or Ethereum, you are not required to run a validator just to use the network – you can simply use a wallet.
If you wish to run a validator, Ripple has resources available on their developer center. Here are the links for specific step-y-step instructions on downloading the software and getting it up and running: https://ripple.com/build/ (Under “tutorials” you’ll find an option for “rippled set-up”)
Do Your PartIn crypto, we have the opportunity to step away from the sidelines as passive observers and personally influence the market.
Where are you needed?
We need more of the XRP community on Reddit and Facebook, and also in the XRP Blogosphere. We need more YouTubers. In summation, to convince new investors of XRP's value compared to other crypto choices, we need to speak up and make our voices heard on any social media platform where crypto-currency technology is discussed.
Together we're a massive army; let’s mobilize and get the word out about XRP and Ripple.
- https://bitinfocharts.com/bitcoin/ (assumes 6 confirmations to assumed high-probability settlement)
- http://redditmetrics.com/r/ RippleTalk