Visionaries vs. Protectionists

Hodor

Hodor

I blog about Ripple & XRP. FULL DISCLOSURE: All views are my own. I do not work for Ripple; I am not a professional financial analyst, and the majority of my crypto holdings are XRP.

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How many times have you seen the self-righteous battles raging over social media?

How many times have you seen Bitcoin maximalists deride any new technology that purports to move the entire field of digital assets forward in meaningful ways?

Before we condemn them completely for their actions to protect an environmentally-destructive technology, it's important to see the world from their perspective:

They've been incredibly fortunate. Most experiments in electronically-issued money had resulted in immediate regulatory enforcement and shut-down by various international organizations. But in the case of Bitcoin, these early experimenters were rewarded in a way that allowed them to turn around and use their new capital for a variety of purposes.

But it was incoherent, chaotic, and disorganized; and while some crypto-anarchists like the sound of that, this lack of clear organization also resulted in a measurable number of early Bitcoiners playing a protectionist role for Bitcoin, using their newfound wealth to obstruct any other choice that dared to threaten their coin's dominance. Without so much as a second thought to the underlying innovations of new projects, these protectionists use slogans, memes, and whatever emotional appeals they can construct, to continue to support Bitcoin's (ongoing) dominant role as market volume leader.

But the market's participants are becoming immune and desensitized to the constant bashing of 'non-Bitcoin' projects, and some are starting to look very closely at what's happening with XRP.

And well they should.

The champions behind XRP were part of this initial crypto revolution, and some of Ripple's founders and first employees and executives were part of this early group of "Bitcoin millionaires." But they understood the nature of technology itself in a way that was missing from the Bitcoin protectionists.

Instead, they forged their own way, using blockchain technology not to isolate and protect their new coin, but to connect it. To connect it with as many other currencies, both fiat and crypto, as they could. They even created entirely new interoperable technology - Interledger - to accomplish this. And now, years later, we are seeing several major plans starting to bear fruit:

XRP use case graphic

Each of these projects has a gargantuan potential market; it's not about 'win/lose' or 'protecting,' though. It's about connecting and creating something much greater.

The people behind XRP's champion organization are first-class visionaries and business leaders. Not only will they succeed: XRP will rise and prove their vision in the most spectacular way possible.

It will upend the social order of crypto.

xrp symbol

Their vision will burn the chaff and reveal the difference between an obsolete, environmentally-destructive technology, and one designed to better the world at the speed of information.

Ripple News

Bit by suspenseful bit, we're learning more about the lineup for the 2019 SWELL Conference.

First the location was teased (Singapore), then we gradually learned that some concepts from the 2018 edition would be making a re-appearance, such as the short presentations that comprised much of the compelling content from last year.

Then came the 'by-invitation' process, which is still ongoing, that requires interested parties to request an invitation to the conference.

And recently, the site has been updated and new agenda information, along with biographical information about some of the speakers, has been added.

There is also a short promotional video with some exciting clips from last year's conference; seeing former president Bill Clinton only reinforced the high bar of expectations associated with this year's SWELL event. It will be interesting to see who is chosen for the keynote and closing address for 2019.

The Ripple Drop

The latest episode in the Ripple Drop, Ripple's series of videos profiling their business dealings and company developments, was released on August 15แต—สฐ:

The short, two minute presentation included segments where Reinhard Cate, Ripple's Head of Content, interviews Ethan Beard, Ripple's SVP of Xpring, Stefan Thomas, the CEO of Coil, and Zach Katz, the CEO of Raised in Space Enterprises. The theme for this episode was Xpring, which is timely, since Xpring is now just over one year old, and especially since it just recently allocated its all-time-largest investment to Coil.

The segment started off with a quick touch-base from Ethan Beard, where he indicated that Xpring has made over twenty investments totaling roughly $500 million dollars. The major part of Ethan Beard's session was his comment on the fresh focus for the initiative - that of developer tools:

"๐˜–๐˜ฏ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ ๐˜ข๐˜ณ๐˜ฆ๐˜ข๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜'๐˜ฎ ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ฆ๐˜น๐˜ค๐˜ช๐˜ต๐˜ฆ๐˜ฅ ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ธ๐˜ฆ'๐˜ณ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ด๐˜ต๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ญ๐˜ข๐˜บ๐˜ฆ๐˜ณ ๐˜ช๐˜ฏ ๐˜ฅ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ณ ๐˜ต๐˜ฐ๐˜ฐ๐˜ญ๐˜ด ๐˜ง๐˜ฐ๐˜ณ ๐˜ช๐˜ฏ๐˜ด๐˜ช๐˜ฅ๐˜ฆ ๐˜ฐ๐˜ง ๐˜Ÿ๐˜ฑ๐˜ณ๐˜ช๐˜ฏ๐˜จ.

๐˜ž๐˜ฆ'๐˜ณ๐˜ฆ ๐˜ญ๐˜ฐ๐˜ฐ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ ๐˜Ÿ๐˜ฑ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ฏ๐˜ต๐˜ฐ ๐˜ฎ๐˜ถ๐˜ค๐˜ฉ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ข ๐˜ฅ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ณ ๐˜ฑ๐˜ญ๐˜ข๐˜ต๐˜ง๐˜ฐ๐˜ณ๐˜ฎ ๐˜ง๐˜ฐ๐˜ณ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ฐ๐˜ถ๐˜ต ๐˜ˆ๐˜—๐˜๐˜ด (๐˜ˆ๐˜ฑ๐˜ฑ๐˜ญ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜—๐˜ณ๐˜ฐ๐˜จ๐˜ณ๐˜ข๐˜ฎ๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ง๐˜ข๐˜ค๐˜ฆ๐˜ด), ๐˜š๐˜‹๐˜’๐˜ด (๐˜š๐˜ฐ๐˜ง๐˜ต๐˜ธ๐˜ข๐˜ณ๐˜ฆ ๐˜‹๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต ๐˜’๐˜ช๐˜ต๐˜ด), ๐˜ท๐˜ข๐˜ณ๐˜ช๐˜ฐ๐˜ถ๐˜ด ๐˜ญ๐˜ช๐˜ฃ๐˜ณ๐˜ข๐˜ณ๐˜ช๐˜ฆ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ค๐˜ฆ๐˜ด, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ธ๐˜ฆ'๐˜ญ๐˜ญ ๐˜ข๐˜ญ๐˜ด๐˜ฐ ๐˜ฃ๐˜ฆ ๐˜ด๐˜ฑ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ญ๐˜ฐ๐˜ต ๐˜ฐ๐˜ง ๐˜ต๐˜ช๐˜ฎ๐˜ฆ ๐˜ฃ๐˜ณ๐˜ช๐˜ฏ๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ด๐˜ฆ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ต๐˜ด ๐˜ต๐˜ฐ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต ๐˜ข๐˜ฏ๐˜ฅ ๐˜ณ๐˜ฆ๐˜ข๐˜ค๐˜ฉ๐˜ช๐˜ฏ๐˜จ ๐˜ฅ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ณ๐˜ด ๐˜ธ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ข๐˜ณ๐˜ฆ ๐˜ข๐˜ณ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ."

It was obvious that this was the most important part of his message; so what does this statement mean in regards to future Xpring projects?

My guess is that there will be a much more focused effort by Ripple to use Xpring to complete the technical components that are necessary to make the entire ecosystem of their partners work together. In the first year of Xpring's history, there was an obvious effort to fund projects that were just starting out, and to provide momentum for some of the new use cases that Ripple is pursuing for XRP, including that of web monetization, micropayments, smart contracts, and tokenization.

Now that those twenty projects are in motion, it looks like the next phase may mean building out the capability to support those individual component projects and companies that are working together to help the entire ecosystem accelerate utility use of XRP.

The next part of the Ripple Drop focused on Stefan Thomas and his pursuit of the Web Monetization Standard, one of the cornerstone components for building the Internet of Value.

He talked about how the acceptance of a new web standard is not a well-defined type of event or milestone; it depends on a large number of diverse companies, individuals and stakeholders agreeing to support the new capability. It was a reminder that, like Ripple, Coil is tackling some of the most intractable obstructions to the IoV becoming a reality.

In addition to the short preview provided as part of the Ripple Drop, Reinhard Cate has since released an extended version of the interview with Stefan Thomas; I cover that extended interview later in this article.

The last part of the episode was perhaps the most fascinating to many people; even though Raised in Space Enterprises was greeted with substantial press coverage due to the high profile nature of its industry (music) and its executive staff, not many details are known about the small enterprise. It was great to see RISE's CEO, Zach Katz, offer some more details, along with Shara Senderoff, RISE's president:

"๐˜›๐˜ฉ๐˜ข๐˜ต'๐˜ด ๐˜ถ๐˜ญ๐˜ต๐˜ช๐˜ฎ๐˜ข๐˜ต๐˜ฆ๐˜ญ๐˜บ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ธ๐˜ฆ'๐˜ณ๐˜ฆ ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ (๐˜ณ๐˜ข๐˜ช๐˜ด๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ท๐˜ข๐˜ญ๐˜ถ๐˜ฆ ๐˜ฐ๐˜ง ๐˜ฎ๐˜ถ๐˜ด๐˜ช๐˜ค), ๐˜ช๐˜ด ๐˜จ๐˜ถ๐˜ช๐˜ฅ๐˜ฆ ๐˜ต๐˜ฆ๐˜ค๐˜ฉ ๐˜ง๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ณ๐˜ด ๐˜ฐ๐˜ฏ ๐˜ฉ๐˜ฐ๐˜ธ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ถ๐˜ญ๐˜ต๐˜ช๐˜ฎ๐˜ข๐˜ต๐˜ฆ ๐˜ท๐˜ช๐˜ด๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ต๐˜ฐ ๐˜ญ๐˜ช๐˜ง๐˜ฆ, ๐˜ช๐˜ฏ ๐˜ข๐˜ฏ ๐˜ช๐˜ฏ๐˜ฅ๐˜ถ๐˜ด๐˜ต๐˜ณ๐˜บ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ต๐˜ณ๐˜ข๐˜ฅ๐˜ช๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ช๐˜ด ๐˜ด๐˜ค๐˜ข๐˜ณ๐˜บ ๐˜ต๐˜ฐ ๐˜ฆ๐˜ฏ๐˜ต๐˜ฆ๐˜ณ, ๐˜ฎ๐˜ข๐˜ช๐˜ฏ๐˜ญ๐˜บ ๐˜ฃ๐˜ฆ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ฆ ๐˜ข ๐˜ญ๐˜ฐ๐˜ต ๐˜ฐ๐˜ง ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ฏ'๐˜ต ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ฉ๐˜ฐ๐˜ธ ๐˜ต๐˜ฐ ๐˜ฏ๐˜ข๐˜ท๐˜ช๐˜จ๐˜ข๐˜ต๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ข๐˜ต๐˜ฆ๐˜ณ."

Zach Katz added onto her statement:

"... ๐˜‰๐˜ญ๐˜ฐ๐˜ค๐˜ฌ๐˜ค๐˜ฉ๐˜ข๐˜ช๐˜ฏ ๐˜ข๐˜ฏ๐˜ฅ ๐˜Ÿ๐˜™๐˜— ๐˜ฆ๐˜น๐˜ฑ๐˜ข๐˜ฏ๐˜ฅ๐˜ด ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜ง๐˜ช๐˜ฏ๐˜ช๐˜ต๐˜ฆ ๐˜ท๐˜ช๐˜ฆ๐˜ธ ๐˜ฐ๐˜ง ๐˜ข๐˜ฏ ๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ด๐˜ต-๐˜ง๐˜ข๐˜ฏ ๐˜ณ๐˜ฆ๐˜ญ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด๐˜ฉ๐˜ช๐˜ฑ ๐˜ต๐˜ฐ ๐˜ถ๐˜ญ๐˜ต๐˜ช๐˜ฎ๐˜ข๐˜ต๐˜ฆ๐˜ญ๐˜บ ๐˜ฃ๐˜ฆ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฃ๐˜ญ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ฐ๐˜ธ๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ฏ๐˜ฆ๐˜น๐˜ต ๐˜จ๐˜ฆ๐˜ฏ๐˜ฆ๐˜ณ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ฐ๐˜ง ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ง๐˜ข๐˜ฏ๐˜ฅ๐˜ฐ๐˜ฎ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜ต๐˜ช๐˜ป๐˜ช๐˜ฏ๐˜จ ๐˜ง๐˜ข๐˜ฏ๐˜ฅ๐˜ฐ๐˜ฎ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฃ๐˜ฆ ๐˜ง๐˜ฐ๐˜ณ ๐˜ข๐˜ณ๐˜ต๐˜ช๐˜ด๐˜ต๐˜ด."

It was an intriguing series of quotes, and one cannot help wonder if the concepts that have been identified as focal points for RISE are multi-faceted ways that major artists and labels can use digital assets to create additional revenue streams.

There's no doubt that RISE may substantially benefit some of the more high-profile clients of its founders; I'm also hoping that the tools and other concepts championed by their project help smaller independent artists. It's exciting to think of what RISE will create, in addition to the existing components that are now being released, such as Coil & Cinnamon.

All of the Ripple Drop episodes are worthy of watching, and this latest one was a fantastic addition to the series, completely focused on Xpring.

Ripple Marketing

Have you ever wondered what goes on when a business attempts to establish a new customer base?

It's not an electrifying topic, but many of us in crypto are familiar with how important customer rolls can be for a growing business; both in terms of acquisition and retention. How many times have you heard Ripple talk about the 'number of new banks' that have signed onto RippleNet, or wondered how they engage with the remittance processors?

Despite its pivotal role in project success, marketing doesn't get the respect it deserves: Many aspects of business, technology, and even psychology, merge to form a well-defined marketing plan. Ripple's Senior Director of Audience Marketing, Shanna Leonard, recently talked about 'Business to Consumer' (B2C) and 'Business to Business' (B2B) marketing at a conference called 'RampUp,' on February 25แต—สฐ of this year:

When we think of Ripple marketing its products, it becomes clear that they focus (almost solely) on B2B marketing, because that's their core use case: payment processing technology for businesses and organizations.

Here are two questions and answers that caught my attention:

Question (Liam Blackwell, President at B2B QI ): "๐˜๐˜ด ๐˜ช๐˜ต (๐˜ด๐˜ข๐˜ญ๐˜ฆs ๐˜ค๐˜บ๐˜ค๐˜ญ๐˜ฆ ๐˜ข๐˜ฏ๐˜ข๐˜ญ๐˜บ๐˜ด๐˜ช๐˜ด) ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ฆ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ด๐˜ฉ๐˜ฆ๐˜ฆ๐˜ณ ๐˜ฏ๐˜ถ๐˜ฎ๐˜ฃ๐˜ฆ๐˜ณ ๐˜ฐ๐˜ง ๐˜ฅ๐˜ฆ๐˜ค๐˜ช๐˜ด๐˜ช๐˜ฐ๐˜ฏ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ๐˜ณ๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฅ๐˜ฐ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ง๐˜ฐ๐˜ณ, ๐˜ฐ๐˜ณ ๐˜ช๐˜ด ๐˜ช๐˜ต ๐˜ต๐˜ฉ๐˜ฆ ๐˜ง๐˜ข๐˜ค๐˜ต ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ ๐˜ช๐˜ง ๐˜บ๐˜ฐ๐˜ถ'๐˜ณ๐˜ฆ ๐˜จ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ง๐˜ต๐˜ฆ๐˜ณ ๐˜ข ๐˜Š๐˜๐˜–, ๐˜ด๐˜ฆ๐˜จ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜Š๐˜๐˜– ๐˜ข๐˜ถ๐˜ฅ๐˜ช๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ ๐˜ช๐˜ฏ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ณ๐˜ฆ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ณ๐˜ด๐˜ฐ๐˜ฏ๐˜ข๐˜ด; ๐˜ช๐˜ต'๐˜ด ๐˜ข ๐˜ญ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ ๐˜ฐ๐˜ง ๐˜ค๐˜ฐ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฆ๐˜น๐˜ช๐˜ต๐˜บ... ๐˜ธ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜บ๐˜ฐ๐˜ถ ๐˜จ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ช๐˜ต?"

Answer (Shanna Leonard): "๐˜ž๐˜ฆ'๐˜ท๐˜ฆ ๐˜ต๐˜ข๐˜ฌ๐˜ฆ๐˜ฏ ๐˜ข ๐˜ฅ๐˜ช๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต ๐˜ข๐˜ฑ๐˜ฑ๐˜ณ๐˜ฐ๐˜ข๐˜ค๐˜ฉ.

๐˜๐˜ฏ๐˜ด๐˜ต๐˜ฆ๐˜ข๐˜ฅ ๐˜ฐ๐˜ง ๐˜ด๐˜ช๐˜ต๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ฏ ๐˜ณ๐˜ฐ๐˜ฐ๐˜ฎ๐˜ด ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ต๐˜ฐ๐˜ฏ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฐ๐˜ฏ๐˜ด ๐˜ฐ๐˜ง ๐˜ฅ๐˜ข๐˜ต๐˜ข ๐˜ข๐˜ฏ๐˜ฅ ๐˜ข ๐˜ญ๐˜ฐ๐˜ต ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ๐˜ฐ๐˜ณ๐˜บ, ๐˜ธ๐˜ฆ'๐˜ท๐˜ฆ ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜จ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ฐ๐˜ถ๐˜ต ๐˜ต๐˜ฐ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ๐˜ด; ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ'๐˜ณ๐˜ฆ ๐˜ข๐˜ญ๐˜ญ ๐˜ท๐˜ฆ๐˜ณ๐˜บ ๐˜ฏ๐˜ถ๐˜ข๐˜ฏ๐˜ค๐˜ฆ๐˜ฅ, ๐˜ฉ๐˜ข๐˜ฏ๐˜ฅ๐˜ด ๐˜ฅ๐˜ฐ๐˜ธ๐˜ฏ; ๐˜ข๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ฅ๐˜ฆ๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ฆ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ฆ, ๐˜ฒ๐˜ถ๐˜ช๐˜ต๐˜ฆ ๐˜ง๐˜ณ๐˜ข๐˜ฏ๐˜ฌ๐˜ญ๐˜บ. ๐˜ ๐˜ธ๐˜ฐ๐˜ถ๐˜ญ๐˜ฅ ๐˜ด๐˜ข๐˜บ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ช๐˜ด ๐˜ค๐˜ถ๐˜ณ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ, ๐˜ ๐˜ง๐˜ฆ๐˜ฆ๐˜ญ ๐˜ค๐˜ญ๐˜ฐ๐˜ด๐˜ฆ๐˜ณ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ค๐˜ถ๐˜ด๐˜ต๐˜ฐ๐˜ฎ๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ข๐˜ฏ ๐˜ ๐˜ฉ๐˜ข๐˜ท๐˜ฆ ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜ง๐˜ฆ๐˜ญ๐˜ต ๐˜ฃ๐˜ฆ๐˜ง๐˜ฐ๐˜ณ๐˜ฆ.

๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ ๐˜ง๐˜ฆ๐˜ฆ๐˜ญ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ช๐˜ด ๐˜ฃ๐˜ข๐˜ฌ๐˜ฆ๐˜ฅ ๐˜ช๐˜ฏ๐˜ต๐˜ฐ ๐˜ฐ๐˜ถ๐˜ณ ๐˜ค๐˜ถ๐˜ญ๐˜ต๐˜ถ๐˜ณ๐˜ฆ."

Question (Liam Blackwell, President at B2B QI ): "๐˜š๐˜ฉ๐˜ข๐˜ฏ๐˜ฏ๐˜ข, ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฑ๐˜ฐ๐˜ช๐˜ฏ๐˜ต ๐˜ฐ๐˜ง ๐˜ท๐˜ช๐˜ฆ๐˜ธ ๐˜ข๐˜ต ๐˜™๐˜ช๐˜ฑ๐˜ฑ๐˜ญ๐˜ฆ: ๐˜Ž๐˜ช๐˜ท๐˜ฆ ๐˜ถ๐˜ด ๐˜ข ๐˜ฒ๐˜ถ๐˜ช๐˜ค๐˜ฌ ๐˜ฅ๐˜ฐ๐˜ธ๐˜ฏ๐˜ญ๐˜ฐ๐˜ข๐˜ฅ ๐˜ฐ๐˜ฏ ๐˜™๐˜ช๐˜ฑ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜บ๐˜ฐ๐˜ถ'๐˜ณ๐˜ฆ ๐˜ฅ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ข ๐˜ฌ๐˜ช๐˜ฏ๐˜ฅ ๐˜ฐ๐˜ง ๐˜ด๐˜ต๐˜ข๐˜ณ๐˜ต๐˜ถ๐˜ฑ ๐˜ข๐˜ด๐˜ฑ๐˜ฆ๐˜ค๐˜ต, ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ค๐˜ฉ๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ฏ๐˜จ๐˜ฆ๐˜ด ๐˜บ๐˜ฐ๐˜ถ'๐˜ท๐˜ฆ ๐˜ฉ๐˜ข๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฐ๐˜ท๐˜ฆ๐˜ณ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฉ๐˜ฐ๐˜ธ ๐˜บ๐˜ฐ๐˜ถ'๐˜ณ๐˜ฆ ๐˜ง๐˜ข๐˜ค๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฉ๐˜ฐ๐˜ด๐˜ฆ ๐˜ค๐˜ฉ๐˜ข๐˜ญ๐˜ญ๐˜ฆ๐˜ฏ๐˜จ๐˜ฆ๐˜ด."

Answer (Shanna Leonard): "๐˜™๐˜ช๐˜ฑ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ช๐˜ด ๐˜ข๐˜ฃ๐˜ฐ๐˜ถ๐˜ต ๐˜ด๐˜ช๐˜น ๐˜บ๐˜ฆ๐˜ข๐˜ณ๐˜ด ๐˜ฐ๐˜ญ๐˜ฅ. ๐˜ž๐˜ฆ'๐˜ณ๐˜ฆ ๐˜ฏ๐˜ฐ๐˜ธ 300 ๐˜ฆ๐˜ฎ๐˜ฑ๐˜ญ๐˜ฐ๐˜บ๐˜ฆ๐˜ฆ๐˜ด ๐˜จ๐˜ญ๐˜ฐ๐˜ฃ๐˜ข๐˜ญ๐˜ญ๐˜บ. ๐˜ธ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜ง๐˜ช๐˜ฏ๐˜ข๐˜ฏ๐˜ค๐˜ช๐˜ข๐˜ญ ๐˜ช๐˜ฏ๐˜ด๐˜ต๐˜ช๐˜ต๐˜ถ๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ต๐˜ฐ ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜จ๐˜ญ๐˜ฐ๐˜ฃ๐˜ข๐˜ญ ๐˜ฑ๐˜ข๐˜บ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ค๐˜ฉ๐˜ฆ๐˜ข๐˜ฑ๐˜ฆ๐˜ณ - ๐˜ฃ๐˜ฆ๐˜ต๐˜ต๐˜ฆ๐˜ณ - ๐˜ง๐˜ข๐˜ด๐˜ต๐˜ฆ๐˜ณ.

๐˜›๐˜ฉ๐˜ข๐˜ต'๐˜ด ๐˜ณ๐˜ฆ๐˜ข๐˜ญ๐˜ญ๐˜บ ๐˜ช๐˜ฎ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต๐˜ข๐˜ฏ๐˜ต ๐˜ฃ๐˜ฆ๐˜ค๐˜ข๐˜ถ๐˜ด๐˜ฆ ๐˜ช๐˜ฏ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ด๐˜ช๐˜ฏ๐˜จ๐˜ญ๐˜บ ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ ๐˜ข๐˜ณ๐˜ฆ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜ฑ๐˜ฆ๐˜ฐ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ธ๐˜ฉ๐˜ฐ, ๐˜ข๐˜ณ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ, ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ต๐˜ฐ ๐˜ด๐˜ฆ๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜บ ๐˜ฉ๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ง๐˜ข๐˜ฎ๐˜ช๐˜ญ๐˜ช๐˜ฆ๐˜ด; ๐˜ด๐˜ฆ๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜บ ๐˜ต๐˜ฐ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ง๐˜ณ๐˜ช๐˜ฆ๐˜ฏ๐˜ฅ๐˜ด; ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ต ๐˜ต๐˜ข๐˜ฌ๐˜ฆ๐˜ด ๐˜ข ๐˜ญ๐˜ฐ๐˜ฏ๐˜จ ๐˜ต๐˜ช๐˜ฎ๐˜ฆ; ๐˜ด๐˜ฐ๐˜ฎ๐˜ฆ๐˜ต๐˜ช๐˜ฎ๐˜ฆ๐˜ด ๐˜ช๐˜ต ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด๐˜ฏ'๐˜ต ๐˜ข๐˜ณ๐˜ณ๐˜ช๐˜ท๐˜ฆ; ๐˜ต๐˜ฉ๐˜ฆ ๐˜ง๐˜ฆ๐˜ฆ๐˜ด ๐˜ข๐˜ณ๐˜ฆ ๐˜ฉ๐˜ช๐˜จ๐˜ฉ ๐˜ง๐˜ฐ๐˜ณ ๐˜ข ๐˜ญ๐˜ฐ๐˜ต ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ๐˜ด๐˜ฆ ๐˜ง๐˜ฐ๐˜ญ๐˜ฌ๐˜ด ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ข๐˜ณ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ฏ ๐˜ข๐˜ฏ๐˜ฐ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ค๐˜ฐ๐˜ถ๐˜ฏ๐˜ต๐˜ณ๐˜บ. ๐˜ˆ ๐˜ฃ๐˜ช๐˜จ ๐˜ฑ๐˜ข๐˜ณ๐˜ต ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ฑ๐˜ข๐˜บ๐˜ค๐˜ฉ๐˜ฆ๐˜ค๐˜ฌ ๐˜ธ๐˜ฉ๐˜ฆ๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ๐˜บ'๐˜ณ๐˜ฆ ๐˜ด๐˜ฆ๐˜ฏ๐˜ฅ๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ต ๐˜ฉ๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ต๐˜ฐ ๐˜ง๐˜ข๐˜ฎ๐˜ช๐˜ญ๐˜บ ๐˜ช๐˜ด ๐˜ซ๐˜ถ๐˜ด๐˜ต ๐˜ฆ๐˜ข๐˜ต๐˜ฆ๐˜ฏ ๐˜ช๐˜ฏ ๐˜ง๐˜ฆ๐˜ฆ๐˜ด. ๐˜๐˜ต ๐˜ฅ๐˜ฐ๐˜ฆ๐˜ด๐˜ฏ'๐˜ต ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฃ๐˜ฆ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ธ๐˜ข๐˜บ.

๐˜š๐˜ช๐˜ฎ๐˜ช๐˜ญ๐˜ข๐˜ณ๐˜ญ๐˜บ, ๐˜ง๐˜ฐ๐˜ณ ๐˜ฃ๐˜ถ๐˜ด๐˜ช๐˜ฏ๐˜ฆ๐˜ด๐˜ด๐˜ฆ๐˜ด ๐˜ธ๐˜ฉ๐˜ฐ ๐˜ข๐˜ณ๐˜ฆ ๐˜ฃ๐˜ฆ๐˜ค๐˜ฐ๐˜ฎ๐˜ช๐˜ฏ๐˜จ ๐˜ฎ๐˜ฐ๐˜ณ๐˜ฆ ๐˜จ๐˜ญ๐˜ฐ๐˜ฃ๐˜ข๐˜ญ, ๐˜ต๐˜ฉ๐˜ฆ๐˜บ ๐˜ฏ๐˜ฆ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ ๐˜ฑ๐˜ข๐˜บ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ฅ๐˜ฆ๐˜ท๐˜ฆ๐˜ญ๐˜ฐ๐˜ฑ๐˜ฆ๐˜ณ๐˜ด, ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ณ๐˜ข๐˜ค๐˜ต๐˜ฐ๐˜ณ๐˜ด, ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ๐˜ฆ๐˜ณ๐˜ด, ๐˜ฆ๐˜ต๐˜ค., ๐˜ข๐˜ณ๐˜ฐ๐˜ถ๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฐ๐˜ณ๐˜ญ๐˜ฅ ๐˜ช๐˜ฏ ๐˜ต๐˜ฉ๐˜ฆ๐˜ช๐˜ณ ๐˜ญ๐˜ฐ๐˜ค๐˜ข๐˜ญ ๐˜ค๐˜ถ๐˜ณ๐˜ณ๐˜ฆ๐˜ฏ๐˜ค๐˜บ. ๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ข๐˜จ๐˜ข๐˜ช๐˜ฏ, ๐˜ช๐˜ต'๐˜ด ๐˜ฑ๐˜ข๐˜ช๐˜ฏ๐˜ง๐˜ถ๐˜ญ.

๐˜™๐˜ช๐˜ฑ๐˜ฑ๐˜ญ๐˜ฆ ๐˜ช๐˜ด ๐˜ญ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜ข๐˜จ๐˜ช๐˜ฏ๐˜จ ๐˜ฃ๐˜ญ๐˜ฐ๐˜ค๐˜ฌ๐˜ค๐˜ฉ๐˜ข๐˜ช๐˜ฏ ๐˜ต๐˜ฆ๐˜ค๐˜ฉ๐˜ฏ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฅ๐˜ช๐˜จ๐˜ช๐˜ต๐˜ข๐˜ญ ๐˜ข๐˜ด๐˜ด๐˜ฆ๐˜ต๐˜ด, ๐˜ฏ๐˜ข๐˜ฎ๐˜ฆ๐˜ญ๐˜บ ๐˜Ÿ๐˜™๐˜—, ๐˜ต๐˜ฐ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ฃ๐˜ถ๐˜ช๐˜ญ๐˜ฅ ๐˜ข ๐˜จ๐˜ญ๐˜ฐ๐˜ฃ๐˜ข๐˜ญ ๐˜ฑ๐˜ข๐˜บ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด ๐˜ฏ๐˜ฆ๐˜ต๐˜ธ๐˜ฐ๐˜ณ๐˜ฌ ๐˜ต๐˜ฐ ๐˜ณ๐˜ฆ๐˜ฎ๐˜ฐ๐˜ท๐˜ฆ ๐˜ง๐˜ณ๐˜ช๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜จ๐˜ญ๐˜ฐ๐˜ฃ๐˜ข๐˜ญ ๐˜ฑ๐˜ข๐˜บ๐˜ฎ๐˜ฆ๐˜ฏ๐˜ต๐˜ด ... ๐˜ต๐˜ฉ๐˜ข๐˜ต'๐˜ด ๐˜ฐ๐˜ถ๐˜ณ ๐˜ฎ๐˜ข๐˜ฏ๐˜ต๐˜ณ๐˜ข, ๐˜ข๐˜ฏ๐˜ฅ ๐˜ธ๐˜ฉ๐˜ข๐˜ต ๐˜ธ๐˜ฆ'๐˜ณ๐˜ฆ ๐˜ถ๐˜ฑ ๐˜ต๐˜ฐ."

Shanna Leonard's answers revealed a very holistic approach to marketing by Ripple, where even their customers' customers (everyday workers receiving remittance payments) are carefully considered when communicating Ripple's software solutions. It's a smart move, because it aims directly at the decision-making process by banks and remittance processors.

Another aspect I found interesting in the discussion points from Shanna Leonard was how Ripple's go-to-market strategy evolved over time, from when it was a very small startup, to now, when it's the uncontested successor to the ancient SWIFT correspondence banking network.

I recommend the video to those who are curious about some of the contextual details of how Ripple has changed and grown over the years.

Thanks to Leonidas Hadjiloizou for his update about the video.

Technology Policy Institute: Aspen

The Technology Policy Institute is a research organization (a.k.a. 'think tank') headquartered in Washington DC. The organization hosts a series of meetings, presentations, and discussions about the intersection of new technology, economics, and public policy.

According to their own published material, their mission is to:

"... ๐˜ข๐˜ฅ๐˜ท๐˜ข๐˜ฏ๐˜ค๐˜ฆ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ๐˜ญ๐˜ฆ๐˜ฅ๐˜จ๐˜ฆ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ช๐˜ฏ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ ๐˜ฑ๐˜ฐ๐˜ญ๐˜ช๐˜ค๐˜บ๐˜ฎ๐˜ข๐˜ฌ๐˜ฆ๐˜ณ๐˜ด ๐˜ฃ๐˜บ ๐˜ฑ๐˜ณ๐˜ฐ๐˜ฅ๐˜ถ๐˜ค๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ฏ๐˜ฅ๐˜ฆ๐˜ฑ๐˜ฆ๐˜ฏ๐˜ฅ๐˜ฆ๐˜ฏ๐˜ต, ๐˜ณ๐˜ช๐˜จ๐˜ฐ๐˜ณ๐˜ฐ๐˜ถ๐˜ด ๐˜ณ๐˜ฆ๐˜ด๐˜ฆ๐˜ข๐˜ณ๐˜ค๐˜ฉ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฃ๐˜บ ๐˜ด๐˜ฑ๐˜ฐ๐˜ฏ๐˜ด๐˜ฐ๐˜ณ๐˜ช๐˜ฏ๐˜จ ๐˜ฆ๐˜ฅ๐˜ถ๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ข๐˜ญ ๐˜ฑ๐˜ณ๐˜ฐ๐˜จ๐˜ณ๐˜ข๐˜ฎ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฏ๐˜ง๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ค๐˜ฆ๐˜ด ๐˜ฐ๐˜ฏ ๐˜ฎ๐˜ข๐˜ซ๐˜ฐ๐˜ณ ๐˜ช๐˜ด๐˜ด๐˜ถ๐˜ฆ๐˜ด ๐˜ข๐˜ง๐˜ง๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ช๐˜ฏ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ ๐˜ต๐˜ฆ๐˜ค๐˜ฉ๐˜ฏ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ ๐˜ข๐˜ฏ๐˜ฅ ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ค๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ฑ๐˜ฐ๐˜ญ๐˜ช๐˜ค๐˜บ."

Between August 18-20แต—สฐ in Aspen, Colorado, the institute hosted a conference that included several attendees and speakers from Ripple, including Stuart Alderoty, Susan Athey, and Michelle Bond, Ripple's new Global Head of Government Relations.

Stuart Alderoty headlined, participating in an interview with TPI Senior Fellow Sarah Oh on Monday, August 19แต—สฐ:

Tech Policy Institute Tweet

Thus far, no video has been officially shared by the Institute; however, they have a history of posting content from prior sessions, so perhaps we'll eventually be provided with more details.

Congratulations to Ripple on their contributions to the think tank's topical coverage. It's great to see Ripple continuing its critical push for regulatory clarity on all fronts.

Coil

In the crypto space, there is an infinite thirst for information about business plans of crypto projects, and unending curiosity about the 'next major development' in blockchain. And where information may not be completely available, human imagination tends to take over in surprising - and sometimes shortsighted - ways.

Thus is the fascinating response from the broader XRP Community towards Coil.

After I penned my recent blog, titled 'The Big Deal,' I received a surprising amount of feedback, and it was gloriously mixed, from profound skepticism based off of a myopic understanding of purchasing behavior, to wondrously imaginative, casting Coil as a visionary cornerstone of a future Internet. I lean, quite obviously for those that read my blogs, towards the latter depiction of Coil's role.

And my positive perspective was only solidified by a recent interview Stefan Thomas provided to Reinhard Cate on the topic of the 'Web Monetization Standard.'

Web Monetization

If you haven't seen the short segment already, I would advise you to make time watching the two minute version of the interview:

Web Monetization Interview

The concept that underpins Coil is one that will, unavoidably, be opposed by dozens of other companies that have made substantial amounts of money off of the existing, broken Internet. It's almost reminiscent of Ripple's Herculean task of getting money center banks to set aside SWIFT and correspondence banking; Ripple is well on its way, having dynamically - and effectively - shifted its strategy.

And now Coil has a similar massive challenge: to get as many major tech players as it can to join them in a transformation of the Internet to support web monetization.

And in talking about this goal, Stefan Thomas revealed another aspect of his long-term vision that, if achieved, would mean something truly unpredictable. His idea is to bundle Internet access itself with a Coil subscription, or at least an option for an individual to set up their browser with a payment method of some kind:

"๐˜–๐˜ถ๐˜ณ ๐˜ฉ๐˜ฐ๐˜ฑ๐˜ฆ ๐˜ช๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ฐ๐˜ฏ๐˜ฆ ๐˜ฅ๐˜ข๐˜บ, ๐˜ต๐˜ฉ๐˜ฆ (๐˜ธ๐˜ฆ๐˜ฃ ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜ต๐˜ช๐˜ป๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ) ๐˜ด๐˜ต๐˜ข๐˜ฏ๐˜ฅ๐˜ข๐˜ณ๐˜ฅ ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ฃ๐˜ฆ ๐˜ด๐˜ฐ ๐˜ถ๐˜ฃ๐˜ช๐˜ฒ๐˜ถ๐˜ช๐˜ต๐˜ฐ๐˜ถ๐˜ด ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ฎ๐˜ฐ๐˜ด๐˜ต ๐˜ธ๐˜ฆ๐˜ฃ๐˜ด๐˜ช๐˜ต๐˜ฆ๐˜ด ๐˜ธ๐˜ช๐˜ญ๐˜ญ ๐˜ด๐˜ถ๐˜ฑ๐˜ฑ๐˜ฐ๐˜ณ๐˜ต ๐˜ช๐˜ต.

๐˜ˆ๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ๐˜ฏ ... ๐˜บ๐˜ฐ๐˜ถ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ, ๐˜ฎ๐˜ข๐˜บ๐˜ฃ๐˜ฆ ๐˜ช๐˜ต'๐˜ด ๐˜ฆ๐˜ท๐˜ฆ๐˜ฏ ๐˜ฃ๐˜ถ๐˜ฏ๐˜ฅ๐˜ญ๐˜ฆ๐˜ฅ ๐˜ธ๐˜ช๐˜ต๐˜ฉ ๐˜บ๐˜ฐ๐˜ถ๐˜ณ ๐˜๐˜ฏ๐˜ต๐˜ฆ๐˜ณ๐˜ฏ๐˜ฆ๐˜ต ๐˜ค๐˜ฐ๐˜ฏ๐˜ฏ๐˜ฆ๐˜ค๐˜ต๐˜ช๐˜ฐ๐˜ฏ. ๐˜š๐˜ฐ ๐˜ณ๐˜ข๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ข๐˜ฏ ๐˜ฉ๐˜ข๐˜ท๐˜ช๐˜ฏ๐˜จ ๐˜ข ๐˜ด๐˜ฆ๐˜ฑ๐˜ข๐˜ณ๐˜ข๐˜ต๐˜ฆ ๐˜ด๐˜ถ๐˜ฃ๐˜ด๐˜ค๐˜ณ๐˜ช๐˜ฑ๐˜ต๐˜ช๐˜ฐ๐˜ฏ, ๐˜ฑ๐˜ข๐˜ณ๐˜ต ๐˜ฐ๐˜ง ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ฑ๐˜ข๐˜ค๐˜ฌ๐˜ข๐˜จ๐˜ฆ ๐˜ช๐˜ด, ๐˜บ๐˜ฐ๐˜ถ ๐˜ฌ๐˜ฏ๐˜ฐ๐˜ธ, ๐˜ฎ๐˜ฐ๐˜ฏ๐˜ฆ๐˜บ ๐˜ต๐˜ฉ๐˜ข๐˜ต ๐˜ค๐˜ข๐˜ฏ ๐˜ฉ๐˜ฆ๐˜ญ๐˜ฑ ๐˜ค๐˜ฐ๐˜ฏ๐˜ต๐˜ฆ๐˜ฏ๐˜ต ๐˜ค๐˜ณ๐˜ฆ๐˜ข๐˜ต๐˜ฐ๐˜ณ๐˜ด' ๐˜ธ๐˜ฆ๐˜ฃ๐˜ด๐˜ช๐˜ต๐˜ฆ๐˜ด.

๐˜š๐˜ฐ ๐˜ณ๐˜ข๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ข๐˜ฏ ๐˜จ๐˜ฆ๐˜ต๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ฑ๐˜ข๐˜บ๐˜ธ๐˜ข๐˜ญ๐˜ญ๐˜ด ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ธ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ; ๐˜จ๐˜ฆ๐˜ต๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ข๐˜ฅ๐˜ด ๐˜ฆ๐˜ท๐˜ฆ๐˜ณ๐˜บ๐˜ธ๐˜ฉ๐˜ฆ๐˜ณ๐˜ฆ; ๐˜ณ๐˜ข๐˜ต๐˜ฉ๐˜ฆ๐˜ณ ๐˜ต๐˜ฉ๐˜ข๐˜ฏ ๐˜ฉ๐˜ข๐˜ท๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜จ๐˜ฆ๐˜ต ๐˜ด๐˜ถ๐˜ฃ๐˜ด๐˜ค๐˜ณ๐˜ช๐˜ฑ๐˜ต๐˜ช๐˜ฐ๐˜ฏ๐˜ด ๐˜ต๐˜ฐ ๐˜ฅ๐˜ช๐˜ง๐˜ง๐˜ฆ๐˜ณ๐˜ฆ๐˜ฏ๐˜ต ๐˜ด๐˜ช๐˜ต๐˜ฆ๐˜ด, ๐˜ฎ๐˜ข๐˜บ๐˜ฃ๐˜ฆ ๐˜ช๐˜ต'๐˜ด ๐˜ข๐˜ญ๐˜ญ ๐˜ฌ๐˜ช๐˜ฏ๐˜ฅ ๐˜ฐ๐˜ง ๐˜ฃ๐˜ถ๐˜ฏ๐˜ฅ๐˜ญ๐˜ฆ๐˜ฅ ๐˜ต๐˜ฐ๐˜จ๐˜ฆ๐˜ต๐˜ฉ๐˜ฆ๐˜ณ, ๐˜ข๐˜ฏ๐˜ฅ ๐˜บ๐˜ฐ๐˜ถ ๐˜ค๐˜ข๐˜ฏ ๐˜ถ๐˜ด๐˜ฆ ๐˜ธ๐˜ฉ๐˜ข๐˜ต๐˜ฆ๐˜ท๐˜ฆ๐˜ณ ๐˜บ๐˜ฐ๐˜ถ ๐˜ธ๐˜ข๐˜ฏ๐˜ต ๐˜ข๐˜ค๐˜ณ๐˜ฐ๐˜ด๐˜ด ๐˜ต๐˜ฉ๐˜ฆ ๐˜ธ๐˜ฆ๐˜ฃ."

This idea is quite profound. To make his idea work, a membership would be one of the 'bundled' services that is offered by Internet Service Providers, or 'ISPs' for short. These companies typically have millions of customers.

Here is why that could be a secret weapon for Coil: Try to visualize thirty million Internet users all with a repeating Coil membership of $5 dollars per month.

If you're like me, not only did you do the math for my conservatively-small example, but you understand that this is a repetitive charge each month and could include multiple ISPs.

This idea is nothing short of genius.

My Coil Recommendations
I browsed a few new Coil articles this last week: Here's my links to a few of the content creators I encountered:

Author: Daniel Noack
Article: XRP's Potential Impact on Small Business
Topic: Small Business and the IoV

Author: Crypto Eri
Video Link: Daruma from Japan
Topic: Japanese Culture

Author: Marc Hemeon
Article: How to not suck at design, a guide for the non-designer
Topic: User Interface and web Design

Author: Best Footy
Link to Article: Dozens of Football (Soccer) Links
Topic: Professional Football (Soccer)

Author: Deyner Lรณpez Fernรกndez
Article: First Photographs Ever Taken of Jerusalem
Topic: Photography and History

Author: Ben Sharafian
Article: Writing a Web Monetized Game
Topic: Coding and Development

XRP News

Nasdaq, while half the overall size, based on market capitalization, than the NYSE, still plays a pivotal role in stock trading. While the NYSE is owned by the InterContinental Exchange (ICE), Nasdaq is its own company, and can actually be traded on its own exchange. The company also runs more than one website, including its flagship domain at www.nasdaq.com.

In the last week, there were several social media posts that excitedly noted XRP was added to the Nasdaq default listing for cryptocurrencies. I investigated, and sure enough, it looks like Nasdaq had made the wise move to include 'zerps' in the mix:

Nasdaq image

Speculation swirled around what prompted the change; some in the XRP Community suggested it may be due to more institutional interest and demand beginning to make itself known; others dismissed it as a small-but-interesting change in the exchange's approach to listing crypto prices.

Trying to gauge the potential impact of a such a change, I used a comparison site that looks at Alexa rankings. Alexa rankings are used to determine the popularity of websites, based on searches via Amazon's primary virtual assistive technology.

Here is what that ranking looked like for Nasdaq, compared to two other popular business websites; CNBC and Bloomberg:

website traffic Alexa ranking

Despite the apparent lack of market coverage suggested by the ranking, my own impression is that the listing of XRP is still significant, because of the focused nature of the viewers that use the Nasdaq website.

My own analysis goes something like this: "๐˜๐˜ง ๐˜'๐˜ฎ ๐˜ข ๐˜ต๐˜ณ๐˜ข๐˜ฅ๐˜ฆ๐˜ณ ๐˜ช๐˜ฏ ๐˜ต๐˜ฆ๐˜ค๐˜ฉ๐˜ฏ๐˜ฐ๐˜ญ๐˜ฐ๐˜จ๐˜บ ๐˜ด๐˜ต๐˜ฐ๐˜ค๐˜ฌ๐˜ด, ๐˜'๐˜ฎ ๐˜จ๐˜ฐ๐˜ช๐˜ฏ๐˜จ ๐˜ต๐˜ฐ ๐˜ถ๐˜ด๐˜ฆ ๐˜ข ๐˜•๐˜ข๐˜ด๐˜ฅ๐˜ข๐˜ฒ ๐˜ญ๐˜ช๐˜ด๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜ด๐˜ฆ๐˜ณ๐˜ท๐˜ช๐˜ค๐˜ฆ ๐˜ต๐˜ฐ ๐˜ง๐˜ช๐˜ฏ๐˜ฅ ๐˜ต๐˜ฉ๐˜ฆ ๐˜ญ๐˜ข๐˜ต๐˜ฆ๐˜ด๐˜ต ๐˜ฑ๐˜ณ๐˜ช๐˜ค๐˜ฆ๐˜ด ๐˜ข๐˜ฏ๐˜ฅ ๐˜ฎ๐˜ข๐˜ณ๐˜ฌ๐˜ฆ๐˜ต ๐˜ช๐˜ฏ๐˜ง๐˜ฐ๐˜ณ๐˜ฎ๐˜ข๐˜ต๐˜ช๐˜ฐ๐˜ฏ."

In essence, my guess is that active traders will benefit from seeing XRP added to their list of 'barometer' cryptocurrencies in the market, and XRP, in turn, will benefit from the additional coverage.

South Africa: XRP Meetup

When it comes to meetups, I'm always amazed at the global reach of XRP.

We will be having a meetup in Japan in November after the SWELL conference; earlier this year, there were multiple meetups in Texas, two in the Netherlands, one in New York City, and one in South Africa.

The one on July 25แต—สฐ in South Africa was sponsored by Xago, and the company received a request to have another follow-up session. They sent out a notification that Wietse Wind would also be participating via video conference:

Xago_Tweet

It's great to see increasing numbers of meetups being organized as XRP continues its global expansion; these sessions can be surprisingly fun for attendees, and some XRP Community members have managed to extend their own professional and personal network at these meet-ups.

Colodax

Colodax is an exchange based in India, founded in 2017. The exchange is owned by a company called Ganyt Solutions LLC.

On August 20แต—สฐ, the team behind Colodax announced that they'd added support for XRP.

The interesting part of this announcement, and really, all of Colodax's announcements, was that they were proceeding with crypto trading despite restrictions from the RBI (Reserve Bank of India) that forbid Indian-based banks from providing banking services to crypto exchanges' accounts.

In a response to XRP Research Center (Twitter avatar), the exchange indicated they were using a work-around until more tolerant regulatory guidance could be put in place:

Colodax

Now that Colodax has pioneered their technique of working within the constraints of that country, I predict that other exchanges will soon mimic the approach; it's great news for many investors in India that wish to enter the cryptomarket.

CBANKX

CBANKX is a crypto exchange based in Malta. They've released both an iOS and Android app with their platform, and on August 19แต—สฐ, they announced that they'd added support for XRP trading pairs:

Cbanx Tweet

The exchange added XRP-CBNX, XRP-USDT and XRP-BTC trading pairs to the mix. Although I wasn't able to ascertain their daily volume, it's great to see that they've added USDT as one of the pairings, and hopefully they'll consider adding XRP to the list of cryptos that can be traded directly against Euros.

Simex

Simex reports a sizable daily trade volume - in the hundreds of millions - to Coinmarketcap each day; trade volume is considered an indicator of success for exchanges, and currently this one commands a sizable number of trades.

On August 13แต—สฐ, the exchange announced they'd be supporting XRP pairings:

Bank XRP Tweet

A listing on Simex is good news; it will be interesting to find out how much volume will flow through Simex's new XRP pairings.

Thanks to @BankXRP (Twitter avatar) for the note about Simex.

goFaast

goFaast is a Canadian-based crypto exchange created by a company known as 'Bitaccess.' According to their own website, their platform supports trading of twenty-four different coins. On June 13แต—สฐ, the team behind the site announced that they'd be adding XRP support sometime this month:

GoFaast tweet

Coinmarketcap.com doesn't (currently) list the exchange, so it's difficult to access volume information at the present time; regardless, it's great that their exchange has made the decision to support trading in XRP. Their official Twitter account reached out to me over Twitter DM (direct message) and indicated:

"๐˜๐˜ต'๐˜ด (๐˜ญ๐˜ช๐˜ด๐˜ต๐˜ช๐˜ฏ๐˜จ ๐˜Ÿ๐˜™๐˜—) ๐˜ข ๐˜ฏ๐˜ฐ ๐˜ฃ๐˜ณ๐˜ข๐˜ช๐˜ฏ๐˜ฆ๐˜ณ. ๐˜Ž๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ฑ๐˜ณ๐˜ฐ๐˜ซ๐˜ฆ๐˜ค๐˜ต ๐˜ข๐˜ฏ๐˜ฅ ๐˜จ๐˜ณ๐˜ฆ๐˜ข๐˜ต ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ ๐˜ฃ๐˜ฆ๐˜ฉ๐˜ช๐˜ฏ๐˜ฅ.

๐˜›๐˜ฉ๐˜ฆ ๐˜ธ๐˜ข๐˜ณ๐˜ฎ ๐˜ธ๐˜ฆ๐˜ญ๐˜ค๐˜ฐ๐˜ฎ๐˜ฆ ๐˜ธ๐˜ฆ ๐˜ณ๐˜ฆ๐˜ค๐˜ฆ๐˜ช๐˜ท๐˜ฆ๐˜ฅ ๐˜ง๐˜ณ๐˜ฐ๐˜ฎ ๐˜ต๐˜ฉ๐˜ฆ ๐˜Ÿ๐˜™๐˜— ๐˜ค๐˜ฐ๐˜ฎ๐˜ฎ๐˜ถ๐˜ฏ๐˜ช๐˜ต๐˜บ ๐˜ฉ๐˜ข๐˜ด ๐˜ฃ๐˜ฆ๐˜ฆ๐˜ฏ ๐˜ข๐˜ฎ๐˜ข๐˜ป๐˜ช๐˜ฏ๐˜จ."

Hopefully they can build volume quickly like some of the other ambitious new exchanges, and I look forward to seeing their pairings for XRP grow over time.

Stay Sharp While XRP Builds Momentum

An irrational, chaotic market can spell doom for disorganized projects; but for those teams and solutions that look upon change as an opportunity to contribute innovations that bespeak profound future vision, it's an opportunity.

To keep up to date on the latest developments in the Internet of Value and XRP's ascendence, subscribe to my blog on Coil. In addition, remember to support others in the XRP Community as well!

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Credits:

Thanks to Ian Dooley for eye photo
Thanks to Tom Parkes for cover photo


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Hodor

Hodor

I blog about Ripple & XRP. FULL DISCLOSURE: All views are my own. I do not work for Ripple; I am not a professional financial analyst, and the majority of my crypto holdings are XRP.

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